Last Updated: 19 August 2026

Privacy Policy

Alpha Alliance respects your privacy and is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how Alpha Alliance collects, handles, uses and discloses personal information when you visit or use this website, communicate with us electronically, submit an enquiry, complete an online form, request information, or otherwise interact with us. A key feature of our website is that the website itself is not intended to operate as a permanent database of customer personal information. Information submitted through our online forms is automatically transmitted to a designated licensed financial adviser or an authorised or relevant member of Alpha Alliance’s staff for the purpose for which the information was submitted.

Who We Are

In this Privacy Policy, “Alpha Alliance”, “we”, “us” or “our” refers to the entity operating this website.

Legal Entity: ALPHA ALLIANCE GLOBAL WEALTH PTY LTD
ABN: 84 701 534 652
Email: gavin.l@alphabetprivatewealth.com.au
Address: 270 Whitehorse Rd, Balwyn VIC 3103

Where financial services are provided under an Australian Financial Services Licence held by another entity, the relevant licensee and authorised representative information will be provided in our Financial Services Guide (FSG) or Website Disclosure Information, where applicable.

Our Privacy Commitment

Alpha Alliance is committed to handling personal information responsibly, transparently and securely. Our website is designed to minimise the collection and retention of personal information.

In particular:

we seek to collect only information reasonably necessary for the relevant purpose;
the website is not intended to operate as a permanent customer database;
personal information submitted through an online form is automatically transmitted to the designated licensed financial adviser or an authorised or relevant Alpha Alliance staff member;
the website does not intentionally maintain a permanent database of personal information submitted through its online forms;
information may be retained by Alpha Alliance, the relevant licensed financial adviser or another authorised recipient after transmission where required or permitted by law; and
Alpha Alliance does not sell personal information.

What Personal Information We Collect

Depending on how you interact with us, we may collect personal information including:

your name;
email address;
telephone number;
business or organisation details;
information contained in your enquiry;
information relating to your financial interests or investment enquiries where relevant to a service you request;
information required for wholesale client or sophisticated investor verification;
information contained in declarations or questionnaires;
information contained in documents that you voluntarily provide;
IP address;
date and time of submission;
browser and device information;
technical information necessary to process or secure an online submission; and
other information that you voluntarily provide to us.

The specific information collected will depend on the relevant form, service or enquiry. We seek to limit the information collected to information reasonably necessary for the relevant purpose.

Where required for a particular financial service or regulatory purpose, we may collect additional information relevant to providing that service. We will generally only collect sensitive information where it is reasonably necessary for our functions or activities and where permitted or required by law.

How We Collect Personal Information

We may collect personal information:

directly from you when you complete an online form;
when you submit an enquiry through our website;
when you submit a wholesale client or sophisticated investor declaration;
when you request information about our services;
when you request contact from a financial adviser;
when you contact us by email or telephone;
when you provide documents or other information;
when you communicate with us electronically; and
automatically through website technologies such as cookies, security systems, analytics tools and server logs.

Where reasonably practicable, we collect personal information directly from you. When you submit information through an online form, the website may automatically record technical information necessary to process and secure the submission, such as the IP address and date and time of submission, where technically available.

How Information Submitted Through the Website Is Handled

Alpha Alliance’s website is designed to minimise the collection and retention of personal information. Personal information submitted through an online form is automatically transmitted to the designated licensed financial adviser or an authorised or relevant member of Alpha Alliance’s staff for the purpose for which the information was submitted.

The website itself does not intentionally maintain a permanent customer database containing personal information submitted through its online forms. Where technically necessary, information may be temporarily processed by the website or its underlying systems solely for the purpose of securely receiving, transmitting and delivering the submission. This temporary technical processing should not be interpreted as the website maintaining a permanent database or customer profile.

Once information has been transmitted to the designated licensed financial adviser or relevant Alpha Alliance staff member, the information may be retained outside the website where reasonably necessary for:

responding to your enquiry;
providing requested services;
verifying information;
maintaining business records;
complying with legal and regulatory obligations;
meeting financial services record-keeping requirements;
managing complaints or disputes;
preventing fraud or unlawful activity; or
establishing, exercising or defending legal rights.

Accordingly, the website itself is not intended to operate as a permanent database of customer personal information, although information submitted through the website may subsequently be retained by Alpha Alliance, a licensed financial adviser, or another authorised recipient where required or permitted by law.

Automatic Transmission to a Licensed Financial Adviser or Alpha Alliance Staff

Information submitted through an online form may be automatically transmitted to:

a designated licensed financial adviser;
an authorised representative;
an authorised Alpha Alliance staff member; or
another relevant member of Alpha Alliance’s team responsible for dealing with the relevant enquiry or submission.

The recipient will depend on the nature of the information submitted and the purpose of the relevant form. The information may be used to:

respond to your enquiry;
contact you regarding your submission;
assess your request;
provide requested information;
complete a verification process;
provide financial services where appropriately engaged;
comply with legal and regulatory requirements; or
take other actions reasonably necessary for the purpose explained to you when the information was collected.

Storage and Retention

The Alpha Alliance website is not intended to permanently store personal information submitted through its online forms. The website does not intentionally create or maintain a customer database containing information submitted through these forms.

However, after information is transmitted to Alpha Alliance, a licensed financial adviser or another authorised recipient, that recipient may retain the information where reasonably necessary for:

providing services;
maintaining client records;
regulatory compliance;
financial services record-keeping;
accounting and taxation purposes;
responding to complaints;
resolving disputes;
preventing fraud; or
complying with legal obligations.

The applicable retention period will depend on the nature of the information and the legal and regulatory requirements applying to the relevant entity or financial services business. Where personal information is no longer required and there is no legal or regulatory requirement to retain it, reasonable steps will be taken to securely destroy, delete or de-identify the information.

Overseas Disclosure and Storage

Alpha Alliance’s website is designed so that personal information submitted through its online forms is automatically transmitted to the designated licensed financial adviser or an authorised or relevant member of Alpha Alliance’s staff. The website does not intentionally maintain a separate overseas database of personal information submitted through its online forms.

Alpha Alliance does not sell personal information or intentionally transfer personal information collected through the website to an overseas third party for the purpose of storing that information. However, the operation of an online website and electronic communications may involve third-party technology, telecommunications, hosting, security, email or other infrastructure.

Depending on the technology and service providers used by Alpha Alliance, certain technical processing may occur as part of the operation, security, transmission or delivery of the website or electronic communications. Where Alpha Alliance is likely to disclose personal information to an overseas recipient, we will take reasonable steps to comply with the applicable requirements of the Privacy Act 1988 (Cth), including Australian Privacy Principle 8 (APP 8).

Where information has been transmitted to a licensed financial adviser or Alpha Alliance staff member, that recipient may retain the information in accordance with applicable legal, regulatory, professional and business record-keeping requirements. If our technology or service-provider arrangements change in a way that materially affects how personal information is stored, processed or disclosed overseas, Alpha Alliance will review and update this Privacy Policy where required.

Nothing in this section prevents disclosure where it is:

required or authorised by Australian law;
required by a court, regulator or government authority;
necessary to prevent or investigate unlawful activity; or
otherwise authorised or permitted under applicable law.

Purpose of Collecting Personal Information

Information submitted through the website may be collected and used for the purpose explained to you when you provide the information. Depending on the relevant form, this may include:

responding to an enquiry;
arranging contact with a financial adviser;
providing information about Alpha Alliance;
discussing financial services;
assessing whether a service may be relevant to you;
verifying wholesale or sophisticated investor status;
processing a declaration or application;
complying with legal and regulatory obligations;
maintaining required professional or compliance records;
maintaining website security; and
preventing fraud or unlawful activity.

We will not use personal information collected through a website form for an unrelated purpose unless permitted or required by applicable law.

Disclosure of Personal Information

Information submitted through the website may be disclosed to the designated licensed financial adviser or an authorised or relevant member of Alpha Alliance’s staff. Depending on the nature of the enquiry or service, the information may subsequently be disclosed to parties where this is reasonably necessary and permitted or required by law. Such parties may include:

professional advisers;
accountants;
lawyers;
auditors;
financial product providers;
financial institutions;
compliance providers;
identity verification providers;
technology and IT providers;
regulators;
government authorities;
dispute resolution bodies;
law enforcement agencies where required or permitted by law; and
other service providers necessary to provide the requested service.

Alpha Alliance does not sell personal information.

Wholesale Client and Sophisticated Investor Information

If you submit information through a wholesale client or sophisticated investor verification process, the information may include:

your name and contact details;
information concerning your financial circumstances;
information concerning your investment experience;
professional adviser or accountant information;
declarations;
supporting documentation; and
other information required to establish eligibility under applicable Australian law.

The website itself is not intended to maintain a permanent database of this information. Once submitted, the information is automatically transmitted to the designated licensed financial adviser or relevant Alpha Alliance staff member for verification and compliance purposes. The relevant adviser or financial services business may retain the information where required by the Corporations Act 2001 (Cth), financial services regulation or other applicable laws.

IP Address and Submission Information

For certain forms, Alpha Alliance may collect technical information associated with a submission, including:

IP address;
date of submission;
time of submission;
browser information;
device information; and
other technical information necessary for security or verification.

Where collected, this information may be transmitted together with the form submission to the designated licensed financial adviser or relevant Alpha Alliance staff member. This information may be used to:

verify the circumstances of a submission;
assist with fraud prevention;
maintain website security;
establish the date and time of a declaration;
assist with compliance or audit requirements; or
respond to a dispute concerning a submission.

The collection of an IP address or timestamp does not mean that the website maintains a permanent customer database.

Website Security

Alpha Alliance takes reasonable steps to protect personal information during transmission through the website. Depending on the website configuration, security measures may include:

encrypted connections;
secure transmission;
access controls;
authentication;
monitoring;
security controls; and
restricted access to information.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure. You should consider this before submitting personal information electronically.

Cookies and Analytics

The website may use cookies and similar technologies for purposes including:

website functionality;
security;
performance monitoring;
understanding website usage;
website analytics; and
improving the user experience.

Where analytics tools are used, they may collect technical information about website visitors. Alpha Alliance will seek to configure website analytics and tracking technologies appropriately and in accordance with applicable privacy requirements. The website is not intended to use cookies or analytics technologies to create a permanent database of personal financial information submitted through our online forms.

Direct Marketing

Alpha Alliance may communicate with you about:

our services;
educational material;
market information;
events;
newsletters;
publications; and
other relevant communications.

We will only send direct marketing communications where permitted by applicable law. Where consent is required, appropriate consent will be obtained. You may unsubscribe from marketing communications at any time using the unsubscribe facility provided in the communication or by contacting us. Unsubscribing from marketing communications will not prevent us from sending communications that are necessary for a service you have requested, compliance purposes or other legally permitted purposes.

Access to Personal Information

You may request access to personal information that Alpha Alliance holds about you, subject to applicable exceptions under the Privacy Act. Because the Alpha Alliance website does not maintain a permanent database of personal information submitted through its online forms, information concerning your enquiry may instead be held by the designated licensed financial adviser or relevant Alpha Alliance staff member after transmission.

Where your information is held by another legal entity or licensed financial services business, your access request may need to be directed to that entity. Alpha Alliance will assist with directing your request to the appropriate recipient where reasonably practicable.

Correction of Personal Information

Alpha Alliance takes reasonable steps to ensure that personal information under its control is accurate, complete and up to date. If you believe that personal information held by Alpha Alliance, a licensed financial adviser or the relevant financial services business is inaccurate, incomplete, out of date or misleading, you may request that it be corrected.

Where the information is no longer held by the website but has been received and retained by the designated licensed financial adviser or relevant financial services business, the correction request may need to be directed to that entity.

Privacy Complaints

If you believe that Alpha Alliance has handled your personal information in a way that does not comply with the Privacy Act 1988 (Cth) or the Australian Privacy Principles, you may make a privacy complaint to us. Please provide sufficient information to allow us to investigate the issue.

We will:

acknowledge your complaint where appropriate;
investigate the relevant circumstances;
consider applicable privacy requirements; and
respond within a reasonable period.

If your information was transmitted to and is held by a separate licensed financial services business, your complaint may be referred to that entity where appropriate. If you are not satisfied with our response or your complaint remains unresolved, you may contact the Office of the Australian Information Commissioner (OAIC).

Third-Party Websites

Our website may contain links to third-party websites, platforms or services. Alpha Alliance is not responsible for:

the privacy practices of third parties;
the security of third-party websites;
the content of third-party websites; or
the way third parties collect, use or store personal information.

You should review the privacy policy and terms of any third-party website before providing personal information.

Electronic Communications

When you communicate with Alpha Alliance by email or other electronic means, the communication may be retained by the relevant recipient for legitimate business, compliance, legal or administrative purposes. Electronic communications may contain:

sender and recipient details;
date and time;
message content;
attachments;
IP address where technically available; and
other technical information associated with the communication.

The Alpha Alliance website itself does not maintain a permanent database of information submitted through its online forms. Once a submission has been transmitted to the designated licensed financial adviser or relevant Alpha Alliance staff member, the information may be retained in the recipient’s email, business or compliance systems where required or permitted by law.

Data Breaches

Alpha Alliance maintains reasonable procedures designed to identify, assess and respond to suspected or actual data breaches. Where an eligible data breach occurs and notification is required under the Privacy Act 1988 (Cth), the applicable requirements of the Notifiable Data Breaches (NDB) scheme will be followed.

Where the relevant information is held by a separate licensed financial services business following transmission from the website, that entity’s applicable privacy and data breach obligations will also apply.

Children

This website is not specifically directed to children. Alpha Alliance does not knowingly collect personal information from children where doing so would be inappropriate or unlawful. If you believe that a child has submitted personal information through the website, please contact us.

Changes to This Privacy Policy

Alpha Alliance may update this Privacy Policy from time to time to reflect:

changes to our business;
changes to the website;
changes to our technology;
changes to our information-handling arrangements;
changes to service providers; or
changes to legal and regulatory requirements.

The updated version will be published on this website with the relevant Last Updated date. You should review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy, wish to:

access your personal information;
request correction of your personal information;
ask how your information is handled;
make a privacy enquiry; or
make a privacy complaint,

please contact:

Alpha Alliance
Legal Entity: ALPHA ALLIANCE GLOBAL WEALTH PTY LTD
ABN: 84 701 534 652
Email: gavin.l@alphabetprivatewealth.com.au
Business Address: 270 Whitehorse Rd, Balwyn VIC 3103

Acknowledgement of Country

Alpha Alliance acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which we work and live. We pay our respects to Elders past and present.

Alpha Alliance